Performance Training Ltd – Case Study

Performance Training Ltd

THE BUSINESS

Performance training is a leading South West, Health and Fitness industry course provider. Established in 2007, by Managing Director Ashley Hough, who has over 10 years industry experience, both as a personal trainer and qualified lecturer.

The business has gone from strength to strength and now provides a wide range of industry recognised qualifications nationally, aligned to CYQ standards for the health and fitness industry, such as Level 2 Gym Instructor and Level 3 Personal Trainer.

Performance Training set themselves apart from other training providers by not only delivering industry qualifications, but guiding all their students step by step through the process of how to start your own business in the health and Fitness industry. Offering support and advise on a range of topics, such as, How to become self-employed or register a limited organisation, how to market your business, continual development and an insight into their own personal challenges and results.

For more information visit:www.performancefq.com

THE CASE

Performance Training’s old website had been in existence since early 2010 but had never been able to achieve any significant ranking in popular search engines, or drive web traffic. This meant as a result it did not generate Performance Training any additional revenue.

Managing Director of Performance Training, Ashley Hough commented “After two years passed, we could not attribute a single new client to the money and effort that had spent on the website and we were at a loss of how to rectify the situation.”

BEFORE…..

PTFQ_before

AFTER…..

PTFQ_after

THE SOLUTION

Blade Creative was originally recruited to assist Performance Training in formulating a comprehensive search engine marketing strategy that would increase qualified website traffic, search engine referrals and customer acquisition. In essence, making their website do what all websites should be built to do – increase sales by bringing in new clients and strengthen existing client relationships.

Blade Creative spent a lot of time understanding the business, observing and evaluating the current websites activity and functionality. This included tracking pages viewed and gaining an insight into existing students feedback and recommendations.

Following this analysis, it became clear that the problem not only lied within search engines rankings, but in Performance Trainings brand awareness within its market as a whole. Further discussions were ventured into, whereby a full creation of a new brand identity, digital awareness campaign, and integrated marketing plan was agreed upon.

To accomplish the role out of this Performance Training instructed Blade Creative to act as their outsourced marketing department, operating as a flexible and cost effective resource for all future marketing needs.

THE DELIVERY

  • Creation of a new brand identity to raise national awareness
  • The Training Room – an Internal social blog network and downloadable resource library used by the company for quick knowledge share and student engagement
  • Social Platforms and rich content creation with training video integration
  • Mobile site for an ever increasing audience
  • Suite of offline traditional print stationary and advertisement materials for exhibitions and ongoing initiatives

THE VERDICT

Blade Creative Ltd

“Blade worked closely with the team at Performance Training to advise on best practice strategies to articulate their value proposition and design a fresh and engaging website, that will not only offer prospective students information on course syllabuses, but also become a hub of resources for students throughout their entire journey of becoming a fully qualified fitness instructor or personal trainer”.

Alex Jenkins, Director at Blade Creative

CLIENT TESTIMONIAL

Performance Training Ltd

“Blade Creative are a highly professional and knowledgable company who I would definitely recommend to others.

I was after not only a website that looked great but also a website that was highly optimised and effective in terms of search engine ranking. Blade Creative built me a website higher than my expectations, a site that looked great and would do the job in allowing others to find my company online.

I was impressed with their positive attitude, quick response times with efficiency to keep to deadlines and especially their creativity in site and logo design, giving me a complete rebranding overhaul . I am extremely happy with my new website, and I look forward to working with them in the future as my site continues to evolve using their expertise.”

Ashley Hough, Director at Performance Training

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Benefits of outsourcing your marketing

In today’s business environment many small businesses or SMEs face the same challenge everyday… Too much to do and not enough time to fit it all in!

The marketing manager or company owner may do a fantastic job in branding and advertising the business, but does not have the time to stay up to date with modern marketing technologies and / or tactics, nor have the budget to justify another head count to do so.

We all know how important it is to drive more traffic to our websites, improve our presence on social media and track and measure our online activity to improve results and generate ROI – but how to learn, implement and manage these modern marketing tactics is often the question…

By outsourcing your marketing, it gives your business the opportunity to explore alternative marketing strategies and strengthen and develop tactics already in place. A consultant would work alongside you and your business to provide the skills, project management and expert advise needed to meet your marketing objectives and free up your time to focus on other business functions, resting safe in the knowledge that your marketing is being run to budget and schedule.

Benefits of outsourced marketing:

  • Leverage a team of marketing professionals for the price of one
  • Maximise marketing return on investment (ROI)
  • Stay up to date with the latest marketing tactics and technology
  • Improve and internal marketing and sales processes and communication
  • Have your own team of specialists available when you need them: social, search, PR, writing, blog, design and analytics
  • Pay for only what you need (PAYG)
  • Single point of contact for all your marketing
  • Free up your time to focus on running your business
  • Gain an external viewpoint on your industry

Blade Creative provides very practical and focused business growth and marketing consultancy services tailored to the specific needs of your business.

A dedicated marketing consultant would be placed by secondment into your organisation as a flexible, cost effective alternative to in-house marketing personnel, completely aligned to your business requirements.

Furthermore, your consultant will be able to keep you up to date with the new industry marketing tools available and test marketing activities within Blade’s new Marketing TestLAB – allowing you to develop and trail different marketing activities or annual campaigns to fine tune them and maximise return on investment before launching.

If you’d like to learn more about outsourced marketing, book in a free 1 hour audit with Blade Creative, who will work with your businesses key stakeholders, review documentation, look for improvements and provide a brief report detailing next steps.