Many companies are turning to the world of mobile apps to drive their sales and increase revenue with use of these mobile marketing campaigns. With hundreds of thousands of apps available in the Apple’s itunes store and the Google Play store, companies are wise to take advantage of this cutting edge technology and start implementing their mobile marketing campaigns.
More and more people are replacing more traditional computers, such as laptops or desktops, with mobile devices. There are so many different types of mobile devices available – smart phones, tablets, and hybrid tablet/phone combinations. Companies must target these users specifically and be a part of the mobile revolution to stay current. A traditional website is perhaps not the best way to go, as some sites are distorted on mobile devices, and in Apple’s case, Flash is not supported.
One way to capture these primarily mobile users is to have a mobile website or an app.
Many large stores and companies have apps where customers are able to buy merchandise right from the app. These companies include Target and Amazon. Many “deal of the day” type sites also have mobile apps. “Groupon” and “Living Social” for example. Lots of smaller companies have their own apps as well. Consider creating an app with a purpose, even if you don’t use it for direct sales. Getting company information and/or signing up for emails is a good way to engage a mobile user with your app.
For more information, contact us at http://www.bladecreative.co.uk