Performance Training Ltd – Case Study

Performance Training Ltd


Performance training is a leading South West, Health and Fitness industry course provider. Established in 2007, by Managing Director Ashley Hough, who has over 10 years industry experience, both as a personal trainer and qualified lecturer.

The business has gone from strength to strength and now provides a wide range of industry recognised qualifications nationally, aligned to CYQ standards for the health and fitness industry, such as Level 2 Gym Instructor and Level 3 Personal Trainer.

Performance Training set themselves apart from other training providers by not only delivering industry qualifications, but guiding all their students step by step through the process of how to start your own business in the health and Fitness industry. Offering support and advise on a range of topics, such as, How to become self-employed or register a limited organisation, how to market your business, continual development and an insight into their own personal challenges and results.

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Performance Training’s old website had been in existence since early 2010 but had never been able to achieve any significant ranking in popular search engines, or drive web traffic. This meant as a result it did not generate Performance Training any additional revenue.

Managing Director of Performance Training, Ashley Hough commented “After two years passed, we could not attribute a single new client to the money and effort that had spent on the website and we were at a loss of how to rectify the situation.”






Blade Creative was originally recruited to assist Performance Training in formulating a comprehensive search engine marketing strategy that would increase qualified website traffic, search engine referrals and customer acquisition. In essence, making their website do what all websites should be built to do – increase sales by bringing in new clients and strengthen existing client relationships.

Blade Creative spent a lot of time understanding the business, observing and evaluating the current websites activity and functionality. This included tracking pages viewed and gaining an insight into existing students feedback and recommendations.

Following this analysis, it became clear that the problem not only lied within search engines rankings, but in Performance Trainings brand awareness within its market as a whole. Further discussions were ventured into, whereby a full creation of a new brand identity, digital awareness campaign, and integrated marketing plan was agreed upon.

To accomplish the role out of this Performance Training instructed Blade Creative to act as their outsourced marketing department, operating as a flexible and cost effective resource for all future marketing needs.


  • Creation of a new brand identity to raise national awareness
  • The Training Room – an Internal social blog network and downloadable resource library used by the company for quick knowledge share and student engagement
  • Social Platforms and rich content creation with training video integration
  • Mobile site for an ever increasing audience
  • Suite of offline traditional print stationary and advertisement materials for exhibitions and ongoing initiatives


Blade Creative Ltd

“Blade worked closely with the team at Performance Training to advise on best practice strategies to articulate their value proposition and design a fresh and engaging website, that will not only offer prospective students information on course syllabuses, but also become a hub of resources for students throughout their entire journey of becoming a fully qualified fitness instructor or personal trainer”.

Alex Jenkins, Director at Blade Creative


Performance Training Ltd

“Blade Creative are a highly professional and knowledgable company who I would definitely recommend to others.

I was after not only a website that looked great but also a website that was highly optimised and effective in terms of search engine ranking. Blade Creative built me a website higher than my expectations, a site that looked great and would do the job in allowing others to find my company online.

I was impressed with their positive attitude, quick response times with efficiency to keep to deadlines and especially their creativity in site and logo design, giving me a complete rebranding overhaul . I am extremely happy with my new website, and I look forward to working with them in the future as my site continues to evolve using their expertise.”

Ashley Hough, Director at Performance Training

Win £125 of Google AdWords

Win £125 of Google AdWords

To celebrate the launch of our new website we are offering you and your business the chance to WIN £125 of Google AdWords vouchers – Simply like our Facebook page and/or follow us on Twitter or Google+  to be entered into the April prize draw.

“Mobile to overtake fixed Internet access by 2014”

Many companies are turning to the world of mobile apps to drive their sales and increase revenue with use of these mobile marketing campaigns. With hundreds of thousands of apps available in the Apple’s itunes store and the Google Play store, companies are wise to take advantage of this cutting edge technology and start implementing their mobile marketing campaigns.

More and more people are replacing more traditional computers, such as laptops or desktops, with mobile devices. There are so many different types of mobile devices available – smart phones, tablets, and hybrid tablet/phone combinations. Companies must target these users specifically and be a part of the mobile revolution to stay current. A traditional website is perhaps not the best way to go, as some sites are distorted on mobile devices, and in Apple’s case, Flash is not supported.

One way to capture these primarily mobile users is to have a mobile website or an app.
Many large stores and companies have apps where customers are able to buy merchandise right from the app. These companies include Target and Amazon. Many “deal of the day” type sites also have mobile apps. “Groupon” and “Living Social” for example. Lots of smaller companies have their own apps as well. Consider creating an app with a purpose, even if you don’t use it for direct sales. Getting company information and/or signing up for emails is a good way to engage a mobile user with your app.

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